14 Of The Best Mascaras For Lashes To Die For

14 Of The Best Mascaras For Lashes To Die For14 Of The Best Mascaras For Lashes To Die For.

How do you find the best mascara? There are almost as many on the market as there are ways to apply it: mouth slightly agape, brush held horizontally; or using vertical strokes to catch every last tip. Or maybe you’re a curl first then apply girl? Or you like to wiggle the brush from root to tip? There are myriad ways to apply mascara – and we’re spoiled for choice when it comes to the selection available, too.

As with the hair on our head, lashes come in different textures and colours, so there isn’t really any such thing as a one-size-fits-all mascara. Fortunately, all it takes is some trial and error to discover the right brush size and formula to help you achieve a look that really is #lashgoals.

There are mascaras designed to separate and lengthen the lashes, or to add curl or create definition. There are curved wands and straight wands, waterproof formulas, and lasting, lash-coating ones. And then there’s the range of colours available: black is the shade most of us have in our make-up bags, but a rich chocolate brown can be soft and alluring, deep purple flatters most eye colours, and glitter mascara is perfect with a smoky eye. So, how to find the best mascara for you?

First, consider the finish you want. While some love clumpy, spidery lashes, others like a subtle slick of definition, and there’s a formulation to create each one. For the former, you’ll need a volumising mascara, for the latter, a lengthening one. After a balance of volume and length? There’s a mascara for that, too. Regardless of the effect you want, you should look for a non-flaking or smudging formula that can be layered on to dial up your lashes from soft flutter to party-ready drama with the swish of a brush.

Indeed, the brush is key. The right one will evenly coat all of your lashes and make application easy. Those with small eyes, for example, or hooded lids, might steer clear of thick, fluffy brushes and opt for one that’s smaller and more precise.

A pro tip? If you accidentally get a bit of mascara on your lids or around your eyes, wait for it to dry before removing it. Attempting to remove it while it’s still wet will cause a grey smear that’s far harder to remove. Once it’s dry, you should be able to dislodge it easily with your finger or a cotton bud.

From Fenty Beauty’s new Full Frontal Mascara to Glossier’s Lash Slick, the best mascaras are as reliable as your favourite pair of jeans, failsafes that never disappoint and always deliver. One final tip? Resist the urge to really pump the wand up and down in the tube – all that extra air inside will make the formula dry out quicker, shortening the life of your mascara.

Discover British Vogue ’s pick of the best mascaras on the market below.