The 17 Best Cruelty-Free Mascaras According To Cruelty-Free Shoppers

The 17 Best Cruelty-Free Mascaras According To Cruelty-Free ShoppersThe 17 Best Cruelty-Free Mascaras According To Cruelty-Free Shoppers.

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Besame Animal Testing Policy + Vegan Products (2016)

I sent a poll to over 10,000 readers asking you one simple question: What’s your favorite mascara, and why?

Thank you to the ladies who participated by sharing their holy grails with us! You’re helping more caring shoppers find cruelty-free options.

Results Of The Poll.

I won’t lie, I was surprised by the results!

One mascara won by a landslide and got a big majority of the votes, and that’s the Too Faced Better Than Sex mascara.

I mean, holy crap!

I expected the results to be more competitive, but the winner is clear.

P.S. Don’t dismiss the mascaras at the bottom of the chart! They still received plenty of votes and they might work better for your specific lashes.

The Top 17.

#1 | Too Faced Better Than Sex* ($23) — vegan #2 | Tarte Lights Camera Lashes* ($21) — vegan #3 | Urban Decay Perversion* ($20) #4 | Pacifica Aquarian Gaze (Waterproof) ($14) — vegan #5 | Too Faced Better Than Sex* (Waterproof) ($23) #6 | ELF Mineral Infused ($3) — vegan #7 | Blinc Mascara (Waterproof) ($26) — vegan #8 | Pacifica Dream Big 7-in-1 ($16) — vegan #9 | NYX Doll Eye* ($9.99) #10 | Essence Lash Princess ($4.99) #11 | Tarte Tarteist ($23) #12 | Physicians Formula Argan Wear ($9.99) #13 | IT Cosmetics Superhero ($24) #14 | Pacifica Stellar Gaze ($14) — vegan #15 | Pixi Lash Lacquer ($15) #16 | 100% Pure Fruit Pigmented ($25) #17 | Kat Von D Immortal Lash ($20)

Note On Parent Companies.

For this post, please keep in mind that I’m going to include ALL cruelty-free brands, even those owned by a parent company who tests on animals (which will be marked with a *).

I recommend you first choose a brand that isn’t marked with an asterisk (*). All brands mentioned are still cruelty-free themselves and don’t sell their products to mainland China.

#1 | Big Winner: Too Faced Better Than Sex*

The clear and undisputed winner is the Too Faced Better Than Sex mascara! It received as much as 4x the votes of the runner up.

You all loved this one, and being fully honest, it’s also my favorite! It was still pretty crazy how many girls raved to me about this one.

What It Does.

This mascara has stiffer bristles and a thick formula, as well as an hourglass-shaped brush that coats ALL your lashes without effort. It promises an intense, “deepest black” as well as curl, separation, and volume.

Where To Buy.

Readers are saying…

“It is honestly the best mascara that I’ve ever tried, even including the ones I used before I made the decision to go cruelty free. It makes your lashes extremely full, long and doesn’t clump.” -Michelle.

“Looks like you’re wearing false lashes. Amazing mascara! I highly recommend it.” -Maria.

“It’s the only mascara that gives me long, thick, beautiful lashes. Nothing else comes close for me.” -Amy.

#2 | Tarte Lights Camera Lashes*

Tarte Lights Camera Lashes also racked up a lot of votes and came in second place.

Note: Tarte’s parent company, Kose, is not cruelty-free.

What It Does.

It promises to lengthen, volumize by 330%, curl, and condition your lashes.

Where To Buy.

Readers are saying…

“This mascara is literally magic in a little purple tube.” -Dakota.

“It gives me both volume and length without the raccoon eyes I get from other cruelty-free brands.” -Keetja.

“It separates my lashes and holds a curl awesomely.” -Arianna.

#3 | Urban Decay Perversion*

Another answer I saw over and over is Urban Decay’s Perversion mascara.

Note: Urban Decay’s parent company L’Oreal is not cruelty-free. Also, this mascara is not vegan as it contains honey extract.

What It Does.

With a big fluffy wand, it promises “bigger, blacker, badder” lashes. The formula is neither too dry nor to wet to minimize clump and hold a curl.

Where To Buy.

Readers are saying…

“Perversion is perfect for skimpy lashes like mine. One coat is usually plenty, but multiple coats works too without clumping or flaking.” -Pam.

“Love this one for drama, longevity, and an intense black sexy eye.” -Kitty.

“Urban Decay’s lengthens my lashes like no other mascara I’ve ever tried and doesn’t clump.” -Karina.

#4 | Pacifica Aquarian Gaze.

In fourth position we have Pacifica’s Aquarian Gaze Mascara, which is also the number 1 waterproof mascara on this list.

What It Does.

The waterproof formula is long-lasting, and the wand helps to lengthen, separate, and build volume. This is a natural mineral mascara that’s also vegan.

Where To Buy.

Readers are saying…

“The best vegan waterproof mascara hands down.” -Amber.

“I absolutely love Pacifica’s aquarian gaze mascara in black. It’s waterproof, smudge-proof and lasts all day! ” -Josie.

“It’s the only mascara I’ve found that stays in place all day, doesn’t smudge, doesn’t flake, and has the perfect formula-wand combination.” -Alicia.

#5 | Too Faced Better Than Sex Waterproof*

The waterproof version of Too Faced’s Better Than Sex mascara is another favorite.

What It Does.

It’s similar to the original formula, but it’s not quite the same. It’s very waterproof, long-lasting, and especially recommended for those who want curl.

Where To Buy.

Get it at Sephora or Ulta ($23).

Readers are saying…

“Awesome for a fake lash look without fake lashes.” -Lorraine.

“The waterproof version helps hold a curl!” -Haley.

“It is the only mascara that can keep my super-straight lashes curled all day. I don’t need an eyelash curler anymore.” – Laurence.

#6 | ELF Mineral Infused Mascara.

ELF mascaras are super budget-friendly (we’re talking $1-$3 each) and they received a lot of love! The top pick is their Mineral Infused mascara.

What It Does.

This mascara promises “fuller, healthier-looking lashes” and uses a silicone brush to eliminate clump. Did I mention it’s only $3?

Where To Buy.

Readers are saying…

“No clumps, builds great length but still natural looking, and cheap! Best cruelty-free replacement, IMO, for my beloved Covergirl Clump Crusher.” -Nicole.

“It works wonderfully, it’s easy to find (I buy at Wal-Mart) and it’s extremely low cost.” -Mel.

“Makes my lashes dark and dramatic, and no irritation AT ALL.” -Anna.

#7 | Blinc Mascara.

What It Does.

Blinc stands out from other mascaras because it uses “tube-technology”. This means that it doesn’t just “paint” your lashes, but rather, it forms tiny tubes around them. This makes the mascara more resistant, and it’s also waterproof.

To remove it, you don’t need makeup remover! Using warm water and slight pressure does the trick, and you’ll see the little tubes roll off your lashes.

Gimmicky or innovative? Many ladies seem to love it!

Where To Buy.

Readers are saying…

“This mascara genuinely doesn’t come off until you take it off with warm water. It easily lasts all day.” -Lulu.

“This is the only cruelty-free mascara the absolutely will not smudge on me. No raccoon eyes!” -Teresa.

“It’s a bit pricey, but it’s 100% worth the money.” -Caroline.

#8 | Pacifica Dream Big.

What It Does.

This mascara does everything! It adds volume, length, and even conditions your lashes. It uses natural ingredients and it’s vegan, as is all of Pacifica’s collection.

The wand of this mascara stands out. It’s double-sided, meaning you can get different results depending on which side you use.

Where To Buy.

Readers are saying…

“The bristles stretch out if you twirl the cap in one direction so that you can coat all your lashes and then they tighten up if you twirl the other way so that you can add volume. It’s completely vegan and looks fabulous.” -Maria.

“I adore Pacifica, and this is my favorite product they make!” -Myriam.

“It doesn’t flake or clump!” -B.

#9 | NYX Doll Eye*

What It Does.

There’s 3 version of the NYX Doll Eye mascara: a volumizing one, a lengthening one, and a waterproof one. Most of the answers didn’t specify exactly which version they love best, but all 3 mascaras have great reviews.

Where To Buy.

Readers are saying…

” It actually separates my lashes instead of clumping them, and makes them look nice and long. I’ve gotten compliments!” -Alyssa.

“Gorgeous mascara. It adds volume and length without clumping!” – Trish.

“It lengthens my lashes perfectly!” -Chyna.

#10 | Essence Lash Princess.

What It Does.

This one’s another great drugstore mascara that does what it promises at a low price. It promises “majestic volume” and length, and the shape of the brush helps grab every individual lash.

Where To Buy.

Readers are saying…

“It makes my eyelashes gigantic with just one coat and it’s only like $4!” -Rita.

“Lengthining, voluminising, long-wearing, amazing wand… just love it!!” -Grace.

“I love the volume and the price point is excellent.” -Leighanne.

#11 | Tarte Tarteist*

What It Does.

This mascara gives you a super black and dramatic look for “thicker, sexier-looking lashes”. It’s also lengthening and defining without being clumpy.

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Where To Buy.

Readers are saying…

“It lengthens and darkens the hell out of your lashes without any clumping!” -Kaitlyn.

“I love love LOVE Tarte’s Tarteist mascara. Even though my lashes are naturally long, it makes them look even longer and thicker like false ones! ” -Marlie.

“It makes lashes super long and separates them really well, making for an elegant look. ” -Caitlin.

#12 | Physicians Formula Argan Wear Ultra-Nourishing.

What It Does.

This mascara is great if you’re looking for a natural look that still gives length and definition. It’s also infused with Argan Oil and adds extra nourishment and shine, and it’s available at drugstores.

Where To Buy.

Readers are saying…

“The scent is amazing! It’s the perfect everyday mascara in my opinion. ” -Judy.

“I like that it has a light scent to it. Overall I like that it is build-able and I have not noticed any flaking. I would definitely purchase again. ” -LeAnn.

“Lovely smell, and not a hassle to remove (so important to me!). ” -Savannah.

#13 | IT Cosmetics Superhero*

What It Does.

This is the only mascara that claims to be like “skincare for your lashes”. It sounds gimmicky, but it has a ton of great reviews! It uses what they call Elastic Stretch Technology and it provides volume, length, and everything a girl wants in a mascara.

Where To Buy.

Readers are saying…

“After years of trying hundreds of mascaras, I found one! IT Cosmetics Superhero. It keeps the curl, doesn’t smudge and washes off easily. ” -Carola.

“The best mascara I’ve ever used!” -Iris.

“I love it because it gives a lot of volume, curls my lashes, doesn’t flake, and doesn’t give me raccoon eyes.” -Tania.

#14 | Pacifica Stellar Gaze.

What It Does.

You can take this mascara from a natural look to a dramatic one by layering. It promises a lot of length, but also to hydrate and strengthen your lashes with nourishing ingredients such as coconut oil.

Where To Buy.

Readers are saying…

“I always go back to this one. It’s perfect for my short lashes.” -Patty.

“My favorite cruelty-free and vegan mascara is Pacifica’s Stellar Gaze mascara! It doesn’t clump and it stays on all day!” -Kori.

“It has no fallout and isn’t clumpy. It gives my lashes both volume and length.” -Jane.

#15 | Pixi Lash Lacquer.

What It Does.

This mascara doubles as a primer. You can either wear it on its own or under another mascara, and it “plumps, protects, and preps” you lashes. It’s a great option for those with sensitive eyes.

Where To Buy.

Readers are saying…

“It lengthens my lashes and separates them, making it appear like I have false lashes on. The wand won’t smudge my lids since I have small eyes. ” -Lisset.

“It builds easily from natural but noticeable (1 layer) to more dramatic (2 or 3 layers). It doesn’t clump, separates well and it’s easy to remove. It’s also a primer and mascara in one. Can’t imagine any reason to change at the moment.” -Bev.

“As a primer, it’s the best primer I’ve tried. I also love that you can wear it on its own and it looks great.” -Debra.

#16 | 100% Pure Fruit Pigmented.

What It Does.

This is a lengthening mascara that also separates and thickens lashes. 100% Pure products are also pigmented with real fruit extracts, and they contain natural and organic ingredients.

This mascara is not vegan-friendly as it contains beeswax, but it’s advertised as vegetarian-friendly.

Where To Buy.

Readers are saying…

“Terrific. Very natural looking, doesn’t irritate my sensitive eyes and easy to remove. ” -Nicole.

“It does not flake, smear, or wind up under my eyes after a full day of wear, and it’s made with organic ingredients.” -Natalie.

“Love this mascara! Very lengthening and it’s available in a few different shades. The dark brown one is my favorite since it looks more natural.” -Jessica.

#17 | Kat Von D Immortal Lash.

What It Does.

This one is advertised as a 24h mascara, meaning that it’s meant to be long-lasting. It also has a “3-in-1” brush which “lengthens, curls, and coats every lash” for a dramatic look.

Where To Buy.

Readers are saying…

“I’ve tried many cruelty-free mascaras and they don’t do anything for my skimpy lashes. This one has a uniquely shaped brush and flexible wand that pulls every little lash out of hiding.” -Sandra.

“It separates every lash while giving them thickness and volume. I also noticed it lasts so much longer than other mascaras I’ve tried. ” -Amanda.

“Doesn’t irritate my eyes, easy to remove, gives me lovely dark lashes and doesn’t smudge!” -Helen.

What’s your favorite cruelty-free mascara? Let me know in the comments!


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Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office.