Why this £15 beauty miracle is Boots best-selling product since the Coronavirus

Why this £15 beauty miracle is Boots best-selling product since the CoronavirusWhy this £15 beauty miracle is Boots best-selling product since the Coronavirus.

As we prepare for an extension to the lockdown, this affordable essential is an instant beauty booster for those working from home.

As we prepare for another three week extension to the current lockdown, you are in one of two camps: make-up off, pyjamas on – or like me, you’re trying to make a light effort at grooming to put you in a professional state of mind.

While social media is awash with skincare mask selfies and at-home video tutorials on how to cut/colour your hair at home, Britain’s most trusted health & Beauty retailer, Boots, is seeing a surge in mascara sales.

Who would have guessed that we would care so much about the length of our lashes when we are holding down the household while trying to work from home?

In a similar way that lipstick can instantly pull you out of a slump, mascara opens up the eyes, making us look less tired and feel more polished and put together. Inexpensive to buy and easy to apply, it’s a no brainer.

Katie Swift, UK Marketing Director for No7 says: “In this current climate, people are looking for hard-working beauty products that they really trust and can rely on. Over the past two weeks, we’ve seen an increase in customers purchasing nourishing and restorative skincare products such as our age-defying No7 Serums and our targeted, No7 Laboratories Line Correcting Booster Serum.

But we’ve also seen an uplift in sales of make-up such as the No7 Full 360 Ultra-Mascara, showing us that people are looking for little make-up boosts even if they are at home. With so many people working at home and out of their normal routines, it can be important to take time to indulge in some self-care to help boost your mood.”

Indeed, mascara is Boots No.7’s top selling beauty product since lockdown began, with mascara and skincare making up all top ten beauty products sold since the Coronavirus.

These are Boots No.7’s top three best sellers over the last three weeks.

And it’s not just Boots that are seeing sales of the eyelash miracle worker going up, some of our favourite make-up brands from Fenty to Clarins are launching mascaras – and we’ve reviewed them all.

7 of the best mascaras tried & tested by The Telegraph’s beauty team.

Enriched with Shea Butter and Vitamin E, this nourishes and conditions lashes all day. We love the hourglass-shaped wand that gives a dramatic false lash effect for an instant confidence boost.

With its unique fat-to-flat brush, the fat side helps to load up and lift lashes and the other separates and defines. While the pointed tip is designed to get to hard to reach areas like the inner corners for lightweight, longer, lifted eyelashes. A triumph.

This contains olive wax to keep lashes feeling soft to avoid a crispy finish, while the traditional cone-shaped brush gives an even coating of mascara that separates and lengthens, without over-loading lashes. Great for everyday.

Contains beeswax for lash conditioning, carnauba wax for even adherence to prevent clumping and soluble collagen to provide full body to lashes with added shine. What do we think? It’s long-lasting, deeply pigmented and feels light as a feather on lashes.

A great volumiser, the pull isn’t as clean as we’d like – meaning you may have to remove a tiny amount of excess from the brush to avoid clumps – but that’s a small price to pay for full, fat lashes at an affordable price.

With a curved brush that retains a good amount of pigment, this is great for someone who likes a full lash effect. We love the purple, green and blue shades that give a pop of subtle colour – a fun way to brighten your look without having to use eyeshadow. Very chic.

A sweat and humidity proof mascara that delivers caring skincare ingredients like panthenol for conditioned lashes that won’t dry out, even when you work out. Great pigment and long lasting results, this is one of our all time favourite summer mascaras.